But those good old days are changing, so marketers must also change. Marketing Data Scarcityĭigital marketing has become almost entirely reliant on freely traded data availability in the last decade. This NEVER influences our recommendations or ordering of options, as we use these tools ourselves and give a range of choices based on the use case. You will not pay any more than if you go directly. Sitelynx will receive a small sales commission if you purchase through our website. Please note our blog is supported by its readers, and some of these links will be partner links with those companies. Oriented towards smaller businesses and marketing teams
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Select a data ingestion tool to bring these expanding sources togetherĬan connect to any data source’s API but will requre manual codingĪiming to be as similar to Supermetrics as possibleĪ simple and easy-to-use solution to automate marketing reporting.Growth in Digital Marketing Data Sources from 2020 to 2023 Actions: Marketers predict they’ll use nearly twice as many data sources in 2023 than they used in 2021.51% said their measures to protect consumer privacy go beyond regulatory requirements and industry standards.68% said they plan to move toward first-party data.75% still rely at least partially on third-party data.The State of Marketing 2023 survey of 6,000 marketing leaders conducted by Salesforce found that:.But with marketing data sources doubling in 2 years since 2020, what needs to be done to the Marketing team to get control of their data beyond import and cut & paste? Insights: The importance of data is at the center of much of the discussion moving forward. Digital Marketing Trends 2023:ĭata Collection and Privacy Data, Data everywhere, and more and more to sync Increased scrutiny from governments, regulators, and organizations seeking to hold them accountable has damaged the financial prospects of large digital media platforms – even as emerging rivals such as TikTok threaten their once unassailable market share.Īnd then there is the soap opera of Twitter, led by unpredictable ownership under Elon Musk, making it especially difficult to know where best to invest resources going forward in this ever-changing landscape. Privacy concerns and e conomic uncertainty fuel a fiercely competitive landscape – making it more critical than ever for marketers to adjust to stay ahead.ĭespite initially dominating the tech industry, 2022 has raised collective and individualized challenges for significant digital marketing players. In recent years we have seen marketers willingly invest vast amounts of their budgets into Silicon Valley to benefit from data-driven advertising and highly engaging platforms that offer unparalleled reach.ĭespite the giants of industry dominating past years with seemingly unstoppable success, 2022 brought forth a complex set of conditions that could disrupt their current trajectory. As social media and search continue to permeate our daily lives, digital marketing has embraced its walled gardens and monopolies with open arms.
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